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AI in Business: What Are Its Most Common Uses?

There’s no denying that modern businesses are driven by technology. And few tech trends today show signs of increasing momentum as artificial intelligence or AI. In fact, nearly eighty per cent of enterprises prioritise machine learning and artificial intelligence, and it’s easy to see why. After all, the advancements in tools powered by AI have made it more accessible than it’s ever been in the past and can lower operational costs significantly, enhance productivity and efficiency, and create more opportunities for markets, services, and products. With that in mind, here are some of the most common applications of AI in business.

  • Targeted marketing

Internet retailers, search providers, and many other online entities use intelligent systems better to understand the intended audience and their purchasing patterns. In doing so, they can select specific advertisements for products and services that consumers need or want. In other words, the ads are put in place online by machines to optimise CTR or click-through rates. AI is also used for targeted marketing for real-world use. Some organisations, for example, have begun combing more intelligent technologies, including but not necessarily limited to geospatial software, analytics, and facial recognition, to determine their customers and promote their offerings to align their individual preferences.

  • Smarter operations

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As developers continue to build and incorporate AI-enabled abilities into their applications, AI is increasingly becoming embedded across various industries. Apart from supporting business functions like legal, finance, and human resources, it also impacts online operations. One good example is online gaming like casino.netbet.co.uk/slots to better the player experience. Meanwhile, internet retailers use AI for optimised selection of products, activity monitoring, and store design, turning what would otherwise be tedious tasks into manageable ones.

  • Intelligent supply chains

Many businesses are utilising artificial intelligence to enhance their respective supply chains. With algorithms for machine learning, they’re able to forecast the things they need accurately and the most optimal times to move their supplies. In this case, business leaders can create far more cost-effective and efficient supply chains via minimising or eliminating the possibility of overstocking as well as the risks of falling short with in-demand goods by using AI.

  • Quality assurance and control

For many years, manufacturing enterprises have been utilising machine vision, a type of AI. But these days, they’ve started to advance its uses with the addition of quality control applications that possess deep learning capabilities to significantly improve the accuracy and speed of quality assurance while maintaining reasonable costs in the process. As a result, their systems deliver much more precisely and continuously improve quality control functions as the models for deep learning establish rules that identify quality.

  • Optimisation

Another common use for AI is optimisation, which stretches across various business functions and industries. AI-based applications can utilise modelling and algorithms to transform information into insights that are actionable on how companies can enhance a wide range of processes and functions – be it working schedules, logistics, or product pricing.


Artificial intelligence has gone a long way since its initial inception. Its technology, much like everything else, continues to evolve and benefit businesses of all fields and trades. So, whether you’re a seasoned entrepreneur or a first-time business owner, make sure that you adopt AI and incorporate it into your operations. It can make your business run better in many ways.

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